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Data Value Gap

Here's another good one from Tom Fishburne...

Apparently, Accenture found that only 33% of businesses trust their data enough to use it effectively. And 27% reported that their data and analytics produce insights and recommendations that are highly actionable.

They identified a widening gap between the amount of data and the value derived from it.

They called this the “Data Value Gap.”

Some of this Data Value Gap relates to the quality and trustworthiness of the data. And some of this comes from how well these teams know how to make sense of the data.

Does this sound familiar in your business?

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