𝗗𝗮𝘁𝗮 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗶𝘀 𝘂𝗻𝗱𝗲𝗿-𝗮𝗽𝗽𝗿𝗲𝗰𝗶𝗮𝘁𝗲𝗱, 𝘂𝗻𝗱𝗲𝗿-𝘂𝘀𝗲𝗱, 𝘂𝗻𝗱𝗲𝗿-𝘁𝗮𝘂𝗴𝗵𝘁 𝗮𝗻𝗱 ...

I thought this one might resonate with a few people 🤣

It was 2011 when Peter Sondergaard, a senior director at Gartner, predicted a change in data management strategies known as big data.

I read something the other day that suggested up to as many as 70% of businesses wish they did more with their data but aren't sure how.